Zusammenfassung
Community-financed PV systems (CFP) offer a broader population, especially tenants, the opportunity to participate financially in the development of solar energy. However, the potential of GFP models to contribute to the energy transition is still unclear. This project combines different perspectives of key actors for the success of GFP models (providers, early adopters, potential adopters) to provide a comprehensive view on the potentials and barriers of GFP models. The focus of the project is on the users. This offers the opportunity to shed more light on the preferences, concerns and priorities of existing private small investors and to better understand which offers are particularly attractive to existing and potential future users. This perspective also sheds light on frameworks and policy measures within the project that may encourage participation in CFPs. The interim report describes the results of a comprehensive research on GFP offers in Switzerland, as well as interviews with GFP providers (n=18) and early adopters of such models (n=20). The results so far show that the GFP market in Switzerland is still small, but developing dynamically with diverse providers and types of offerings. From the providers' perspective, umbrella availability is a short-term obstacle in the development of new GFP offerings. In the longer term, possible changes in the framework conditions (electricity market liberalization, feed-in tariffs) create uncertainties regarding the future attractiveness of CFP offers. The motivations of early adopters to participate in a CFP model can be environmental and/or financial. When both motivations are present, they are often weighted differently. However, the design of the offer plays an equally important role in the attractiveness of GFP offers, e.g. that the project is tangible, concrete and that participation is financially low-threshold. The extent to which early adopters are a special population group and how attractive GFP models are in the broader population are questions that will be investigated in the further course of the research project.
Citizen-financed photovoltaics (CIFI PV) offer citizens the opportunity to participate in the financing of solar energy projects. To date, the potential of this financing model with regard to the expansion of renewable energies has not been studied in-depth. The present project investigates this potential from different perspectives to create a comprehensive picture of CIFI PV in Switzerland. It consists of three work packages. Work package 1 includes an status quo analysis of the CIFI PV landscape in Switzerland, based on a market analysis and interviews with CIFI PV providers and experts (N = 18), as well as a comparison between Switzerland and the situation in the EU. Currently, there are more than 50 different CIFI PV offers in Switzerland, with demand clearly exceeding supply. These offers are very heterogeneous in their design (provider type, payment mode, duration, etc.) and, in contrast to the EU, there are no uniform definitions in Switzerland and thus no basis for a specific regulation and/or support of CIFI PV models. Work package 2 focuses on experiences and participation motivations of early adopters, i.e. individuals who have already invested in CIFI PV. For this purpose, an interview study (N = 20) and an online survey (N = 510) were conducted. Most of these early adopters are male and have an above-average education. Contrary to the widespread assumption that CIFI PV models are primarily attractive to renters, about half of the early adopters turned out to be homeowners. Early adopters are largely satisfied with their participation and willing to invest again. However, they do not primarily see their participation as a financial investment, but rather as a personal, tangible and local contribution to the energy future. Work package 3 focuses on potential adopters, i.e. the broad Swiss resident population. It includes a factorial online experiment (N = 808, representative sample of the CH resident population) and an online vignette experiment (N = 512, representative sample of the CH resident population). The results show that around 60 % of the respondents are interested in investing in a CIFI PV offer. This is independent of its specific design (e.g. provider type, payment mode, project location) and communicative framing. Potential adopters also associate CIFI PV offers more strongly with motives such as local value creation, the environment and energy independence than with financial motives. Overall, it appears that CIFI PV is primarily perceived as a positive and tangible thing and impact-oriented motivations are central in the decision-making process to invest. From these results, four main evidence-based messages were developed in a synthesis process with the supporting group of experts: • Growing niche market: CIFI PV is currently still a growing niche market in Switzerland. This growth of the last 10 years has been particularly driven by new offers from utilities. • Demand currently exceeds supply: The willingness to invest in CIFI PV projects among the general population is high but cannot be fully exploited due to a lack of supply. The current challenge is mainly the development of new CIFI PV projects. • Fragmented market with room for development: The current landscape of CIFI PV offers in Switzerland is heterogeneous and most providers do not see themselves as part of a common market or sector. Early adopters do not show a clear preference for certain offers or providers. This offers CIFI PV providers ample room to position themselves and develop various models. • Positive impact and independence through local and tangible projects: The motivations of (potential) investors to participate in CIFI PV projects are heterogeneous and strongly impact-driven. The support of a tangible, local project and the promotion of energy independence are key reasons to participate. Based on a set of main messages, recommendations for decision-makers were developed with the aim of supporting the use of CIFI PV models for the expansion of PV in Switzerland. These recommendations are addressed to legislators, CIFI PV providers, project developers and intermediaries. Furthermore, two directions for future research in the field of CIFI PV and its role in the transformation of the Swiss energy system were identified. One is to create a better understanding of the supply side (development of business cases for new CIFI PV projects). On the other hand, it is important to better understand potential benefits of CIFI PV models, such as their potential to create acceptance, for example in the context of large and potentially controversial energy projects (e.g. PV in alpine areas or wind power).